marketing strategies for organic products in iran
نویسندگان
چکیده
the strategic planning of marketing and the application of marketing strategies for achieving sustainable competitive advantages are of the factors that help the survival of producers of agricultural organic products. although, there are evidences of the growth of organic farming in iran but, there are no useful information and proposals for making marketing strategies in organic production holdings for producers and traders. for this, we assessed the influence of three effective elements include marketing approach, pricing and the sale of organic products in iran. the study was based on the factor analysis, explorative interview and structured questionnaire. the study population was composed of 20 experienced experts and 118 organic agricultural producers from the various regions include tehran, khorasan-e razavi, guilan, khoozestan, kerman, kordestan, qazvin and isfahan for the periode of jan 2014 to june 2015. it was found out that the main barriers to the development of organic products and their markets include inappropriate packaging, high transportation costs, the lack of unit manager and inconsistent strategy, market-making and customer-orientation, weak public advertisement, the lack of trust to organic brands at national level, and weak state support.
منابع مشابه
Marketing Strategies for Organic Products in Iran
The strategic planning of marketing and the application of marketing strategies for achieving sustainable competitive advantages are of the factors that help the survival of producers of agricultural organic products. Although, there are evidences of the growth of organic farming in Iran but, there are no useful information and proposals for making marketing strategies in organic production hol...
متن کاملEffective Strategies in Marketing Development of Agricultural Products
This fact that marketing can encourage farmers to produce and their products better introduce to compete in the sell market and with market-friendly products to know better is important. The farmer who is not familiar with the importance of marketing and its technology will not be able to succeed in selling their product and may sell your product at a cheaper price and will be deprived of inter...
متن کاملeffective strategies in marketing development of agricultural products
this fact that marketing can encourage farmers to produce and their products better introduce to compete in the sell market and with market-friendly products to know better is important. the farmer who is not familiar with the importance of marketing and its technology will not be able to succeed in selling their product and may sell your product at a cheaper price and will be deprived of inter...
متن کاملLocal Marketing of Organic Products - A Guide for SMEs DEVELOPING LOCAL MARKETING INITIATIVES FOR ORGANIC PRODUCTS IN ASIA A Guide for Small & Medium Enterprises
The IFOAM trade conference organised from 5-8 November 2003 was an opportunity for local market initiatives to update themselves on developments worldwide affecting the organic sector. It was also an opportunity for local market initiatives to present their achievements, discuss their problems and learn from each other. Lessons that have been learnt in the relevant panels of the conference, in ...
متن کاملمنابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
عنوان ژورنال:
international journal of agricultural management and developmentجلد ۶، شماره ۲، صفحات ۲۴۹-۲۵۶
میزبانی شده توسط پلتفرم ابری doprax.com
copyright © 2015-2023